Brilliant Harvest Brings AI to the World’s Largest Heavy Equipment Dealers for Faster, Smarter Support and Sales
Empowering CNH Dealers with Conversational AI to Streamline Dealership Operations and Reduce Customer Downtime
May 25, 2025 | Calgary, AB | Brilliant Harvest (Brilliant), the leading conversational AI platform for equipment dealers, has achieved significant commercial traction. Just eight months after launch, its customers represent over 200 dealer locations and $4 billion in annual equipment sales. This rapid growth is hot off the heels of Brilliant’s announcement of signing Rocky Mountain Equipment (RME) the 2nd largest CNH Dealer with 45 locations.
CNH dealers are signing up with Brilliant Harvest to power and centralize their customer support operations into a dealer branded solution. These partnerships mark a pivotal moment for the farm equipment dealership industry, highlighting the critical need for cutting-edge technology to enhance customer experience by streamlining sales and support. Brilliant Harvest’s AI-powered mobile and web platform will automate routine tasks and improve response times, enabling equipment dealers to deliver faster, more efficient service. Allowing the dealers team and customers to self-serve from their devices 24/7.
The adoption by major players validates Brilliant Harvest’s platform and its ability to scale and impact operations. These dealerships have customers that represent more than 60,000 farmers across North America, with plans to roll out to them the second half of 2025.
"The adoption of our platform by CNH’s largest dealers is a testament to Brilliant Harvest providing a real solution to a problem that all dealerships struggle with," said Remi Schmaltz, CEO and Founder of Brilliant Harvest. "We are excited to continue to partner with thought-leading companies to make them more profitable and deliver superior customer experiences."
Brilliant’s rapidly growing commercial traction with customers representing over 200 locations positions Brilliant Harvest as the trusted AI partner in the heavy equipment industry. Along with its proven team with decades of successful agriculture startup experience and the support of top-tier agriculture investors, Brilliant Harvest is poised to extend its influence as the clear leader in the market and to further drive innovation in the agriculture and construction sectors.
About Brilliant Harvest
Brilliant Harvest is a conversation AI platform designed to empower equipment dealer teams and customers across the entire customer experience, from purchase to repair. The company’s mission is to revolutionize the agriculture and construction equipment industry with technology that brings the same level of innovation to heavy machinery that has transformed the consumer auto world.